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Saturday 04th of September 2010

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Keyword Basics Defined by SEO Services Company

Written by Rajeev Guglani

Keywords play a dominant role in SEO services. The website can be listed in search engines only when the end user types those keywords that have been optimized and related to the content of the website. Hence the selection of keywords requires great care. Select those keywords that are most popular with the end users and that match with your website content.

Find the three most crucial and great keyword for your website. The keyword should me most descriptive one with the most searches performed with the least competition.

Then comes the insertion of selected keywords in the content and place it accordingly. Make the first paragraph as big one and use all of these three keywords one at a time. Use first keyword as near to first word as possible. Use the second keyword somewhere in the second sentence but not after the third sentence. Then you can use the number three keyword after the number 2.

Use the First keyword once within the first one third paragraph of the text in paragraph 2. In case the paragraph is 100 words long make see if that keyword is placed in the first 33 words. The conclusion is that the keyword which is as near to the beginning of the paragraph the better it is.

Do the same procedure using second keyword in paragraph three and third keyword in fourth paragraph.

Now mix up the things you can use all these keywords randomly anywhere in each paragraph. Do not use one keyword more than three times in total before reaching the final paragraph.

In the final paragraph do the exactly same as it is done in the top and first paragraph but in reverse way. Begin with the least important keyword and conclude with the most important.

Thus keywords are the backbone of any SEO Process. All web promotion efforts can go waste when proper keywords are not defined and inserted in the website. Thus it is a task that needs to be handled wit great care.

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The Importance of Building Links

Written by JohnSmith
Links make the World Wide Web go round. Links are how we get from place to place on the web and they're the vehicle that allows us access to an infinite amount of information. Links also give us more traffic to our sites. This article will explain why you should increase the number of links to your site, and how to do it. It's only logical that the search engines take the number of links pointing to a particular web site into account when ranking the sites in their index. A link to your web site is seen as a vote for your web site. It's a simple concept really. I always like to use the example of a party when explaining the idea of how and why linking works. We've all been to a party and started, or overheard, a conversation with someone taking about a great product or service. Depending on how much you trust that person, you may or may not buy the product or service, but you will definitely check it out. Word of mouth advertising is the most effective form of advertising. The idea of linking to other web sites was intended to be the web's form of word of mouth advertising. I say "intended" because in the early days of link exchanging the search engine algorithms could be easily manipulated. Many web site owners figured out that it was relatively easy to artificially inflate the number of sites that the search engine thought linked to you. This was accomplished in many different ways but the underlying problem was that the sites that were linking to one another had nothing to do with one another. Let's go back to our party for a minute and let's pretend you and I were in a nice discussion about our yards and the ideas we have to improve the curb appeal of our homes. Then I blurt out, "Hey! You know, I know a great pastry chef who makes killer cr?me roulette." The look on your face is probably priceless at this point. That's pretty much what was happening on the Web. Poker sites were linking to diet pill sites and cooking sites would like to car dealers. The fundamental problem with this behavior was that it did not serve the human interests and only catered to the search engine robots.
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